A new public service announcement, directed by Oscar winner Ron Howard, for the Boys & Girls Clubs of America launches next week, featuring 21 noted alumni, including Edward James Olmos.
The campaign, which calls for action "on behalf of America's Kids Most in Need," kicks off Wednesday (11-11:45 a.m.) in Washington, D.C., at the National Press Club. The PSA is designed to "dramatically illustrates the impact of the Boys & Girls Club experience in transforming the lives of young people."
"The PSA campaign will raise awareness about the critical issues (high school dropout rate, childhood obesity, youth violence) that put millions of America's kids, and the nation’s future, at risk. BGCA will issue a call to action to mobilize support for out-of-school programs that provide solutions," a press release states. "BGCA believes that every child – whether living in a big city, small town, Native American community, or military installation – can achieve a GREAT FUTURE. Clubs provide high-impact, affordable programs, and caring adult mentorship, to keep kids on the path to great futures, emphasizing academic success, good character and citizenship, and healthy lifestyles."
In addition to Mr. Olmos, B&GCA alumni featured in the PSA include Denzel Washington and Jennifer Lopez (co-national spokespersons), Ashanti, General Wesley Clark, Misty Copeland, John Paul DeJoria, Cuba Gooding Jr., Earvin “Magic” Johnson, Jackie Joyner-Kersee, Sugar Ray Leonard, Mario Lopez, Ne-Yo, Lucille O’Neal, Shaquille O’Neal, Smokey Robinson, CC Sabathia, Martin Sheen, Courtney Vance, Kerry Washington, Shaun White.