The 2012 Los Angeles edition of the Latino Book & Family Festival is slated for October 13 at California State University, Dominguez Hills.

Latino Literacy Now, founded by Edward James Olmos in 1997, is organizer of the event -- in its 14th year -- which promotes the cause of literacy amongst the Latino community. More than 50,000 are expected to attend this year's festival.

Sponsors, exhibitors and volunteers are still being sought. Exhibitors and sponsors may call Executive Director Jim Sullivan directly at 858-603-8680 to get involved.

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Eddie James and the <a href='/edward-james-olmos-pacific-ocean.html'>Pacific Ocean</a>

EJO began his entertainment career as lead singer of a band called Pacific Ocean.

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