Farmers Insurance announced today a new campaign aimed at a Spanish-speaking audience. The new "Peace of Mind" campaign features Edward James Olmos, longstanding Latino spokesman for the company.

"Our new campaign brings to life those types of special 'peace of mind moments' that we all experience," said Luisa Acosta-Franco, Vice President of Multicultural Marketing for Farmers, in a press release. "Utilizing the training they receive at our award-winning University of Farmers, our Farmers agents are able to offer a similar 'peace of mind' to consumers each and every day."

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Eddie James and the <a href='/edward-james-olmos-pacific-ocean.html'>Pacific Ocean</a>

EJO began his entertainment career as lead singer of a band called Pacific Ocean.

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