Union Bank has launched a "Doing Right. It's Just Good Business" ad campaign in which the distance themselves from other financial institutions who made subprime mortgages. Subprime mortgages are widely believed to have played a major part in the collapse of the housing market in 2008.

Edward James Olmos appears in one of the bank's new ads, as does poet Maya Angelou.

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Eddie James and the <a href='/edward-james-olmos-pacific-ocean.html'>Pacific Ocean</a>

EJO began his entertainment career as lead singer of a band called Pacific Ocean.

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